"Ignoring this group -- estimated to be about 5 million to 8 million people and growing fast -- would be like missing the Hispanic market in the 1990s." The New York Times
"Muslims in the U.S. represent a large, untapped, and lucrative market." Dinar Standard
"Since Muslims are the fastest growing consumer segment in the world, any company that is not considering how to serve them is missing a significant opportunity…" A.T. Kearney
"With buying power that's roughly equal to the state of Indiana, the growing U.S. Muslim population --estimated at between 6 million and 8 million people -- is an attractive segment for marketers."
"It's new. It's big. And it's getting bigger!" JWT
As further described in JWT's 2007 study of "one of America's biggest hidden niche markets," American Muslim consumers represent "a neglected market with huge potential for brands that are willing to connect with them." This can only be achieved through a thorough understanding of the religious beliefs and diverse cultural preferences of the population. Between its strategic community alliances, industry expertise, diverse membership, and year-round events, MIDAN is perfectly positioned to connect your brand to the Muslim consumer. Your sponsorship will also serve to help develop and expand group projects in support of MIDAN's goals.
Let MIDAN help you connect to the Muslim consumer by becoming a MIDAN sponsor. Some promotional opportunities can include, but are not limited to:
Please note that benefits are subject to Academy of Nutrition and Dietetics, MIDAN, and venue approval as applicable.